Fourth Wins ‘Technology Rock Solid’ Award from KFC SOPAC for Outstanding Innovation

By Christina Lau|Jul 31, 2024|10:46 am CDT

Fourth is honored to have received the 2024 Technology Rock Solid award at the KFC SOPAC Supplier Awards night, an annual award ceremony hosted by Yum! Brands to recognize outstanding vendors servicing Kentucky Fried Chicken (KFC) locations in the South Pacific region. The 2024 Technology Rock Solid award celebrates the vendor who exhibits outstanding reliability in partnering with KFC as well as a record of innovative technology solutions. This recognitions builds upon an already momentous year for Fourth, as 2024 marks our 25th year in business.

For almost that entire history, we have worked hand in hand with our partners at KFC. Fourth’s MacromatiX solution was built and customized for quick service restaurants (QSRs). It offers a cloud-based platform that provides demand forecasting with 95%+ accuracy, daily workflows to keep management organized, real-time production management to improve speed of service and reduce waste, and inventory management that optimizes ordering and counting.

KFC franchisees have relied on Fourth and MacromatiX for two decades to reduce labor and inventory cost, increase visibility into operations, and automate tasks for greater efficiency. Because of the exceptional results of our partnership, KFC was named in the Fast Company’s list of the World’s Most Innovative Companies of 2024.

The Technology Rock Solid award is a tremendous honor and validation of the tireless hours we invest in our solutions and partners. Darren Walker, Chief Technical Officer at KFC SOPAC, encapsulated the long-standing partnership between our two companies in his presentation speech:

“The technology team would love to recognize someone we worked with for 20 years. Through all the challenges we’ve had, this partner has demonstrated outstanding collaboration. They’ve consistently delivered amazing technology that’s kept our restaurants cooking and serving the colonel’s finest chicken to all our customers. 

We appreciate their support, their resilience. We appreciate their agility and their focus. And on more than one occasion, their understanding. So, it’s my great pleasure that after 20 years, it’s fair to say that their relationship, this partnership, is absolutely rock solid. So I’d love to present the 2024 Technology Rock Solid Award to Fourth.”

Fourth’s approach to innovation is a commitment to agility, excellent service, and meeting market needs. Our customers are our business, and we are proud to serve them.

Though we have two decades of history together and 25 years in the business, this is only the beginning of our partnership. Recently, Fourth announced we are launching a new AI platform to support our HotSchedules, MacromatiX, and PeopleMatter solutions. It’s a first of its kind in the restaurant industry and a continuation of Fourth’s reputation for exploring uncharted waters in tech. We look forward to many more celebrations to come and unlocking the potential of this new era.

There’s a bright future ahead for Fouth and KFC SOPAC as we embrace the AI revolution together. Learn more about the MacromatiX solution for QSR locations, and connect with us on social media to get the latest news and updates.

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